Published 19:55 IST, January 4th 2020
Volkswagen bids adieu to Beetle with heartwarming farewell video
Volkswagen's compact car beetle is set to retire, the car's retirement was announced after 7 decades of production. The company made a video as a farewell.
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Volkswagen's compact car beetle is set to retire, the car's retirement was announced after 7 decades of production. As a farewell, the company decided to say goodbye to the iconic model with a new ad campaign and a video called 'The Last Mile'. The video also shows Volkaswagon's goal to go carbon neutral by 2050.
A heartwarming farewell
The video 'The Last Mile' is an animated one that depicts the life of a man and his car as he grows old with the car. The car in the ad has been designed to highlight its role in pop culture and was played throughout New Year's Eve and New Years.
#Volkswagen is saying goodbye to the #Beetle, which ended production this year, in a new ad campaign called “The Last Mile.” The campaign launches today with an animated film scored with a cover of The Beatles’ “Let It Be” from the Pro Musica Youth Chorus children’s choir. pic.twitter.com/UInjzGd37l
— George W. Schoenstein 🚀 (@gschoenstein) December 31, 2019
The last mile... So touching!💕
— Danyal Gilani (@DanyalGilani) January 3, 2020
The Volkswagen Beetle has ceased production after 70 years... The company did this video to say goodbye to the car 🚗 @VW @VWGroup @volkswagen #FridayThoughts pic.twitter.com/jYkxUrFLMe
Late last year, @VW launched a major animated ode to its iconic Beetle car. Titled The Last Mile, the spot says a heartfelt farewell to its flagship vehicle, which closed production in 2019 after 70 years of service https://t.co/n9nLAf1myB pic.twitter.com/MHqMAqDM6N
— Creative Review (@CreativeReview) January 4, 2020
In another hidden tribute, the video uses the song from the famous Beatles called Let It Be. The Beetle is a huge part of motoring history and Volkswagen had stopped its production in 2003 before restarting it in 2011. Officially known as the Volkswagen Type 1, is a two-door five-person car. The beetle was designed to be a people's car and was thus cheap, simple car to be mass-produced for the people.
19:55 IST, January 4th 2020