Big Relief For Consumers, Amul Reduces Milk Prices Across India

New Delhi: Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, India’s leading dairy brand, on Friday announced a price reduction of ₹1 per litre across its three flagship products—Amul Gold, Amul Taaza, and Amul Tea Special. 

The revised prices came into effect immediately, offering relief to consumers amid rising household expenses.

The new prices were announced as follows; Amul Gold (1L) was priced at ₹65, Amul Tea Special (1L) at ₹61, and Amul Taaza (1L) at ₹53. 

The price cut aimed to make daily essentials more affordable for millions of households across India.

"We have reduced the prices of one-litre packs by Rs 1 per litre across India," GCMMF managing director Jayen Mehta told PTI.

"This is to encourage consumers to buy larger packs of milk and get incentive for the same," he said.

Amul Gold milk prices in Delhi have been reduced from ₹68 to ₹67 per litre, while Amul Taaza is now priced at ₹55 per litre, down from ₹56.

The Gujarat Cooperative Milk Marketing Federation (GCMMF) reported an 8% increase in turnover, reaching ₹59,445 crore for the 2023-24 financial year. GCMMF's managing director, RS Sodhi, previously stated that the cooperative expects double-digit revenue growth this fiscal year due to strong demand.

In the last fiscal, GCMMF handled an average of 310 lakh litres of milk daily and has an annual milk processing capacity of approximately 500 lakh litres. As the world’s largest farmer-owned dairy cooperative, GCMMF represents 36 lakh farmers from 18,600 villages in Gujarat. Its 18 member unions collectively procure 300 lakh litres of milk per day.

According to the International Farm Comparison Network (IFCN), GCMMF ranks 8th globally among the top 20 dairy companies in terms of milk processing. Along with serving the domestic market, it exports dairy products to around 50 countries.

Last year, GCMMF expanded into the US market by launching four fresh milk variants, targeting the Indian diaspora and Asian communities.

In a statement, Amul confirmed that the decision was made to support consumers during a time of high inflation. '

The company expressed its commitment to balancing affordability with quality, ensuring that essential dairy products remained accessible.

Amul

Amul, a brand owned by the Gujarat Cooperative Milk Marketing Federation (GCMMF), has consistently been a trusted name in Indian households for decades. Known for its wide range of dairy products, Amul regularly adjusts its pricing to reflect market conditions and consumer needs. The recent price cut followed a pattern of periodic adjustments aimed at maintaining customer loyalty and supporting affordability in times of financial strain.