As recent climate-change catastrophes has got world pondering on ways to green, fashion mega-giant Gucci has decided to take ownership for it. Gucci anunced on Thursday that it has become an entirely carbon neutral company. brand has said that this move has been taken 'as an ackwledgment of role fashion industry has played in contributing to environmental issues'.  luxury brand has stopped using fur since 2017.

Gucci goes carbon neutral

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Gucci's steps to offset greenhouse emissions

company aims to reduce and offset 'unavoidable emissions' done by m through ir processes. tably, Gucci has also extended its plan to include its entire supply chain. This includes parts of production process that use external businesses, as shared by brand. brand took to Twitter to anunce Gucci president Marco Bizzarri's statement on 'redefining carbon neutrality.'

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Gucci partners with UN-project

Explaining what is root cause of its greenhouse emissions, Gucci owners have reportedly identified early sts of supply chain as main culprit. y believe that 90% of its greenhouse gas emissions occur at that st. By extending its plan to include its entire supply-chain, Gucci believes that it could significantly reduce amount of environmental dam company inflicts, as per reports. It also anunced its $8.4 million contribution to Redd+ - a UN project to reduce emissions from deforestation in Peru, Kenya, Indonesia and Cambodia.

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Climate change debate

Climate change has been been a big matter of debate, in wake of ongoing Amazon fires in world's largest rainforest. world's interest piqued when NASA released a satellite im of devastating forest fires which has reached 80,000 - highest since 2013. Brazil which is home to  60 percent of rainforest has faced biggest brunt of forest fires. Experts blame accelerating deforestation during months-long dry season to make way for crops or grazing as main reason for forest fires.

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