Tata gears up to take on Amazon, Reliance, Flipkart in e-commerce space via all-in-one app

Tata Group, India's one of most diversified and established conglomerates has decided to enhance its digital presence. conglomerate that is kwn to produce necessities ranging from tea and salt to manufacturing cars and software, is planning to bring all its consumer-based products and services under one roof by building an all-in-one e-commerce app.

proto version of app is rey and launch of app is expected by end of 2020 or early next year.

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Tata's current offerings in digital domain

move by Tata can well be perceived as fierce competition to alrey existing players such as Amazon, Walmart funded Flipkart and emerging player Reliance which is aggressively making its digital push in e-commerce domain. 

Tata is a well-established player making cars, electronics, smartwatches and tea while it also holds prominence in domain of services such as luxury hotels, airlines, utilities, insurance business, departmental stores and a supermarket chain and software. To make a consolidated app giving majority of its services, if t all, under one app is said to be a close-knit competition to Amazon, Flipkart, Reliance and or e-commerce portals.

At present Tata alrey has a digital presence with an array of apps making products and services available to customers. Tata has a lifestyle shopping platform Tata Cliq, e-grocery app StarQuik, and online (and offline) electronics store Croma Retail. According to reports, Tata group aims to consolidate all products from se online platforms into one single app.

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