MTV Hustle's call to all rappers across India: Apna Time Aa Gaya

rap genre has become a part of Indian music industry. For a long time, art of rapping was underappreciated and dismissed, assuming that it will slowly diminish. Mainstream music in India was initially reluctant to include rap. All this changed when rap stars started popping up and gained popularity. This was cemented by 2019 movie Gully Boy, which showed trials of a struggling rapper.

MTV Hustle is a first-of-its-kind TV reality show that focuses on rap genre.

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MTV decided to address this new hype for rap music. channel has started a reality show named Hustle. show airs every Saturday and Sunday at 7 pm. show is hosted by Gaelyn Mendonca. re are three judges, Raftaar, Nucleya, and Raja Kumari.

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judges filtered 15 top contestants from more than 1000 aspiring rappers. In an interview with a newspaper daily, judge Raftaar claimed that it seemed like Hustle was made for him. He added that format of show is very well structured. It doesn’t matter what marks se contestants receive, y must come up with original content. y will get deserved votes if audience likes ir work. Raftaar also believes that Hustle will prove to a platform for new rappers to kickstart ir careers.

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Nucleya, Desi DJ, calls rap in India "transformative." Nucleya also emphasizes on importance of social media and internet on increasing fame of English music. Nucleya pointed out evolution of rap from just a party element to a platform for artists to share ir life experiences. He credited Baba Sehgal and Hard Kaur as being predecessors of rap music in India. Nucleya appreciated movie Gully Boy for having a positive effect on people.

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Raja Kumari added to comments of her fellow judges. She said that she is keen to share her kwledge and expertise with contestants. She encourd contestants to find ir own voice and stay true to it. All three judges seem to be excited to be a part of this new reality show.

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