Cadbury to launch limited edition chocolates to thank 'unsung heroes' fighting COVID-19

International Confectionery Brand Mondezel’s Indian branch is all set to launch special Cadbury Dairy Milk chocolates. In new limited edition chocolates, company's logo will be replaced by 'Thank You' to recognize efforts of nation’s unsung heroes amid coronavirus crisis. This will mark first time since logo has been changed since year 1970 when chocolate was launched in India. 

Read: Cadbury Rubbishes '£1 Million Logo Revamp' Reports: "redesign Part Of Wider Brand Refresh"

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According to reports, Mondezel India has committed a part of proceeds from sale towards insurance of daily w earners. For purpose, company has partnered with Nirmana, NGO that works with urganised sector. limited-edition bars would be launched to express gratitude to essential workers who are constantly braving coronavirus pandemic.

Speaking to media reporters, Anil Viswanathan, marketing director (chocolates) said that Cadbury Dairy Milk as a brand believed that one thing that could "shine a beam of light" in tough times was generosity. He added that y felt a sense of duty as y created a "pack of invations" that reflected nation's sentiment. According to reports, new chocolates would be priced at Rs 40 for 50gms and would be launched in eight Indian langus- English, Hindi/ Marathi, Gujrati, Bengali, Tamil, Telugu, Kannada and Malayalam.

Read: Video: Delhi Police Officer Pays Musical Tribute To Essential Workers Amid COVID-19 Crisis

Read: Cadbury Unveils Its First Logo Revision In 50 Years, But Netizens Can't See It

New design for Cadbury

Recently, Cadbury, which includes Dairy Milk and Bournville, has unveiled a new logo design. chocolate giant has spent £1million on a new logo, as per reports, modifying previous one which had gone unchanged for 50 years. Once you have a closer look at both logos, in a cleaner im, new logo lacks thick lettering of previous version, with a slightly modified tilt to word 'Cadbury'.

chocolatier, based in Bournville, issued a statement over revamp, claiming new logo "puts humanity back" into design. PR expert Mark Borkowski said rebrand by ncy Bulletproof could easily top £1million. But he said Cadbury was right to keep changes subtle rar than risk alienating its loyal customers.