Naagin 4: Here are the reasons why it may rule the television world

With release of its third season on Colors, Naagin has reportedly become number one TV series among Hindi entertainment channels in terms of TRPs. Since its launch in June 2019, it has reportedly been at top of TRP charts. show was started by n Balaji he Sameer Nair, who was partly responsible for making Naagin a super hit success. Sameer Nair reportedly said that re lay a huge opportunity for Naagin as it has a viewer base of about 800 million people. 

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story of an icchhhari Naagin that started in 2015 is going on even after a break of one long year for its third season to air. fictional plotline set in modern times is gaining high ratings and has become a mass entertainment show due to its clutter-breaking nature and very minimal competition in genre. Channel executives used disruptive programming by exploring unexplored fantasy world. y changed viewing habits of viewers, by giving m weekend fantasy shows while every or channel was showing reality TV shows on weekends. 

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Ar reason for its success is that it comes in form of series after long breaks creating a more engaging viewership. current Balaji he also ded that breaks between seasons bring velty to story. Season 3 reportedly started with an aver viewership of 10.8 million in urban Indian Hindi speaking markets reported Brocast Audience Research Council. third season numbers are currently lower than expected, but firm reported that it will probably surpass viewership it gained in first season. show has been dubbed in various regional langus like Tamil, Telugu, Bengali and Malayalam to attract rural Indian viewers. 

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To d support to its possible success is mix of family drama, revenge, romance, suspense and plot twists portrayed in  series, that are beyond people’s imagination as per audiences. visuals used in making series also play an integral role in show's success. Producers have said that people connect to it because  naags have been a part of Hindu culture for a long period of time. People like to watch fantasy which includes mythology as y try to connect ancient beliefs.  

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