Netflix reveals its plan to crack down on users sharing passwords

Online streaming platform Netflix revealed its plan to crack down on users who frequently share ir passwords with friends and family. Speaking at Netflix Q3 2019 earnings interview, chief product officer Gregory K Peters said y are looking at situation and ‘those consumer-friendly ways to push on edges’. But he also added that y don't have any big plans yet ‘in terms of doing something differently’. 

New AI system developed

issue of password sharing was highlighted after a tech firm revealed a new system based on Artificial Intelligence (AI) to crack down on account sharing passwords. It can spot accounts who share passwords and force m to upgrade to premium service or shut account altoger.

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Pricing of Netflix

Peters touched upon pricing issue saying y don’t feel pricing of competitors is really a significant factor in determining charge of service.

“Again, services and content are highly differentiated, so one is t something you're going to choose to do just for us,” said Peters. “But I would say our job -- when we think our pricing for a long-term perspective continues to take revenue that we have that our subscribers give us every month, judiciously and smartly invest it into our increasing variety and diversity of content, where we really want to be best-in-class across every single genre,” he added.

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Subscriber base in US and outside

Talking about quarter in terms of revenue, chief financial officer (CFO) Spencer Neumann said t only number of subscribers base outside US was better than expected but overall business performance was strong.

“re was record revenues for Q3, record operating profit, and nearly $1 billion of operating profit and record paid net adds for quarter,” said Neumann. 

CFO confessed that in US, y were slightly behind target in terms of subscribers. “In US, we were a little bit short. To your question - we're talking very, very small numbers here”. 

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