Published 09:54 IST, October 20th 2019

Anand Mahindra scouts 'Hoochie Coochie' Sheikh for the next Blues Fest

Anand Mahindra shared the talent of guitar-wielding Sheikh. He instructed his team to invite the 'Hoochie Coochie Sheikh' to the next Mahindra Blues Fest

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Gearing up for next year's Mahindra Blues festival, Mahindra Chairperson Anand Mahindra seems to be on a talent-hunting spree already. Mahindra took to Twitter on Sunday, to share the talent of guitar-wielding Sheikh. Tagging his company's cultural head, Mahindra instructed his team to invite the 'Hoochie Coochie Sheikh' to the next Mahindra Blues Festival which will be held on February 2020.

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Mahindra discovers 'Hoochie Coochie' Sheikh

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Netizens have loved the groovy Sheikh:

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Mahindra Blues Festival

Popularly known as Asia's largest Blues' phenomenon, the Mahindra Blues Festival is held in Mumbai's famous Mehboob Studios, annually in February. Started in 2011, the festival has starred iconic names like Buddy Guy, John Lee Hooker Jr., Water Trout, according to its official website. This year's Mahindra Blues festival was also nominated for the  'Keeping the Blues Alive' award presented by The Blues Foundation of America.

The Mahindra Blues Festival was held on February 8-9, 2019. It featured renowned artists like beth Hart, Charlier Musselwhite, Sugaray Rayford, Brandon Santini and Arinjoy Trio. With multiple Grammy-winning artists in their line-up, the festival was big hit among ardent Blues Fans throughout the nation. \

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09:29 IST, October 20th 2019