IPL 2020 partners Paytm rope in Sachin Tendulkar as first-ever brand ambassador

In a major development, legendary cricketer Sachin Tendulkar has joined hands with India based e-commerce payment system and financial techlogy company Paytm. It is still unclear if Sachin Tendulkar has come on board with Paytm as an investor or just a brand ambassador. However, according to reactions coming in, it seems like Sachin Tendulkar will be Paytm's new brand ambassador.

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Sachin Tendulkar joins official IPL sponsors Paytm as its brand ambassador

founder and CEO of Paytm, Vijay Shekhar Sharma anunced news on Twitter on Monday. Vijay Shekhar Sharma took to micro-blogging site and welcomed Sachin Tendulkar to Paytm family. Tendulkar is one of most popular celebrities in country and even after 7 years of his retirement from  sport, brands want to have a piece of him. By getting 'Master Blaster' on board, official IPL sponsors Paytm seems to have played a masterstroke as his association with brand will definitely help m expand ir presence in market. leading payment app is also official umpire partner for IPL 2020, making timing of this anuncement nearly perfect as Tendulkar could n feature in Paytm advertisements for associate IPL sponsors.

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What is Sachin Tendulkar net worth figure?

According to entrepreneur.com, Sachin Tendulkar net worth figure is estimated to around ₹1250 crore (i.e. approximately $170 million). A certain portion of Sachin Tendulkar net worth comprises of his earnings from Board of Control for Cricket in India (BCCI) as a former Indian cricket player. He was said to be  first cricketer to sign a deal worth ₹100 crore with MRF in 2001. He became brand manr of tyre brand as well.

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Sachin Tendulkar brand endorsements help him earn around $18 million every year (as per 2019 figures).  Sachin Tendulkar net worth figure also includes his salary through endorsement deals with likes of Boost, Pepsi, Sunfeast and VISA in past while currently he endorses brands such as BMW, SBI Mutual Funds, IDBI Life Insurance, Lumius and Apollo Tyres.

Currently, Sachin Tendulkar is owner of popular 100MB app, which curates content on his life in and out of cricket since his retirement and this adds to Sachin Tendulkar net worth figure as well. Tendulkar is also said to own a ₹7-8 crore worth flat in Bandra Kurla Complex in Mumbai, which he reportedly bought as a gift for his wife Anjali in 2017, according to Architectural Digest.

Disclaimer: above Sachin Tendulkar net worth information is sourced from various websites and media reports. website does t guarantee a 100% accuracy of figures.

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IM COURTESY: PTI & PAYTM TWITTER