Venky Mysore chronicles Kolkata's growth and IPL journey in interview with R Ashwin: WATCH

Kolkata IPL team owners recently extended ir reach by anuncing that y will be investing in an American-based upcoming Major League Cricket T20 tournament. Apart from already owning an IPL franchise, Red Chillies Entertainment Group also owns a franchise in Caribbean Premier League (CPL) with Trinbago Knight Riders. ir latest initiative to promote cricket in US highlights growth of Kolkata as an IPL franchise as well as franchise owners in business terms.

Kolkata team owners confirm association with USA’s Major League Cricket

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Kolkata CEO Venky Mysore chronicles team’s growth in IPL and his journey with franchise

On Wednesday, December 9, Kolkata IPL team CEO Venky Mysore interacted with veteran Indian off-spinner Ravichandran Ashwin (R Ashwin) on latter’s YouTube channel. During ir interaction, Mysore chronicled growth of Kolkata as a popular IPL team and how y became first “profitable” franchise of tournament.

When R Ashwin highlighted about Kolkata being one of earliest IPL sides to get into merchandising, Venky Mysore said that ir primary plans were to build ir franchise on two pillars, i.e. brand and fan-base. According to Mysore, brand and fan-base are always “drivers of revenue”, which is what Kolkata IPL team owners also kept in mind while getting sponsors for ir side.

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Venky Mysore also revealed that y perform a “return-on-investment” model for all brands. Explaining model, he said that y show ir potential sponsors media value and cover y will be getting and y explain to m all ecomic benefits prior to ir association.

Kolkata CEO furr stated that team owners have always prioritised on emphasising on popularising brand Kolkata IPL as a whole, instead of just focusing on a few individual players. He explained reason for same by saying that ir target was to hook fans for ir franchise because a fan-favourite or a popular player will eventually retire one day. Here is a look at entire conversation between R Ashwin and Venky Mysore as franchise gears mselves for IPL 2021 season next year.

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Im source: IPLT20.COM