What are impressions on Instagram & how can you access it? Read details here

Instagram is undoubtedly one of most popular photo and video-sharing social networking platforms in world right w. service was launched almost ten years ago and has rapidly grown ever since, trampling likes of Snapchat and or popular services by constantly introducing a series of new features and evolving fast. And with its growing popularity, Instagram has also mand to attract a lot of businesses.

Instagram also offers a dedicated business profile for businesses which offer more features than a personal profile. One of  features is Instagram Insights which is an analytic tool that helps analyse data and information about your profile. This includes allowing you to track impressions on your posts. 

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What are impressions on Instagram?

On Instagram, impressions actually represent number of times that a user has viewed a photo, video or a story while scrolling through ir feed on platform. An impression count would also add up if a user actually visits your profile to view certain content or views it through Instagram Direct.

Impressions are also often confused with reach. Instagram treats “reach” as total number of individual profiles that have viewed your post or story, whereas, Impressions are different than that of reach simply because it does t take into account if same or unique profile is viewing or engaging with certain content, but total number of times any given profile is exposed to that particular content. So if an ad is displayed 100 times on Instagram, it means that it has received 100 impressions.

Instagram Insights also help a user understand where impressions are actually coming from to help businesses adjust ir Instagram strategy for better results. 

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How to access Instagram Insights?

As mentioned earlier, Instagram Insights is only available on business profiles right w. So if you wish to access this feature, you will need to switch to a business account. Once you do that, you will get access to all kinds of data. If you are already a business user, you can easily access Instagram Insights from your account p by tapping icon with three horizontal lines in upper-right corner of screen.

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Im credits: Social Media Examiner