Is Micromax a Chinese company? Tracing the smartphone manufacturer's origin

Micromax has finally me a comeback to smartphone segment as it unveiled two new devices for Indian market. company is launching a Micromax te IN 1 and IB, both of which are budget-friendly devices and offer higher-end specifications. However, recent conflicts between India and China have accelerated anti-China sentiments amongst a majority of Indians. While this has me it difficult for Chinese-based companies to sell ir products in India, many Indian citizens have also resorted to a boycott of Chinese smartphones, among various or products. 

As Indian citizens continue to express ir defiance against purchase of Chinese-linked products, several buyers are often concerned about origin of various brands. Micromax is one such brand which may seem like a Chinese manufacturer to certain people. So, let us take you through  Micromax country origin and answer wher Micromax is Indian or Chinese brand.

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Is Micromax a Chinese company?

Micromax is one of major smartphone companies in India with a huge retail presence. It is an Indian smartphone manufacturer and consumer electronics company which is based in Gurugram, Haryana, India. It also owns YU Televentures, an Indian consumer electronics brand which was formed in December 2014.

Micromax does t have any roots in China; however, it still continues to face stiff competition from popular and established Chinese smartphone companies operating in India.

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It should be ted that Micromax was one of table players in Indian smartphone market until it started to lose its ground with entry of Chinese manufactures a few years ago. However, company has finally me a comeback to capitalize on Indian government's Production Linked Incentive Scheme (PLI) and start competing with international brands.

Indian manufacturer is also focusing on making investments in MSME sector in an effort to build up electronics manufacturing ecosystem in country within next few years. Micromax has been away from smartphone manufacturing for over two years w. company is w looking to compete in entry-level segment and also make its presence in above price segment with its recent launch.

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Im credits: Micromax