Smartphone Global Sales Statistics For Q4 2018: Samsung’s Preference Still Intact In Minds Of Buyers

Samsung, fresh from releasing its Galaxy S10 series of smartphones that also includes a 5G edition, is seemingly still a preference on top of buyers’ minds a far as sales of Q4 2018 are concerned. This trend comes despite a global decline in sales of smartphones when compared to that of Q4 2017.

As per a Gartner research report, Samsung sold 70,782.5 thousand units during time period ending Q4 2018, to reportedly capture 17.3% market share. Cuperti-based Apple, with its iPhones, was in second position behind Samsung with shipments amounting to 64,527.8 thousand units in same period. market share held by Apple was 15.8%.

w, se statistics represent a decline from Q4 2017 when Samsung had 18.2% market share and Apple held 17.9% share. Samsung also reportedly lost share in geographies such as Latin America, West Europe, and Greater China with its current-gen Galaxy S9, Galaxy S9+, and Galaxy te9 averly contributing to overall sales in Samsung smartphones.

However, positive side of se statistics is that y indicate user preference (continued) for Samsung despite emergence of or brands that overall contributed to 153,205 accounting to nearly 38% of total global sales. Ar aspect surfacing from above statistics is fact that newer brands viz Oppo and Xiaomi also continued penetration. It is expected (by us) that se brands could leapfrog multiple places when Gartner’s statistics for Q4 2019 are released.  

Finally, Q4 2018 statistics also saw Huawei gaining as much as 4% market share compared to that of Q4 2017. Chinese brand stood at 14.8% market share, over 10.8% share of market pie during Q4 2017. Also, as far as Samsung is concerned, its latest budget entrants in India viz Galaxy M10 and M20 that have a starting price of Rs 7990 could do well to contribute its bit to overall smartphone sales; but again, in end, it all depends on value addition that se handsets offer and those which are actually recognized by buyers.

Also Read: Samsung Transitions To New Position In WorldWide Smartphone Shipments In Q4 2018: Check Out w