Top reasons why Facebook has a new logo

Facebook has just done something unimaginable. Believe it or t, world's largest social media company has anunced a whole new branding that's drastically different from its current branding. First things first, Facebook is leaving behind its iconic blue logo, which somehow leads people to remember everything that has gone wrong and still going wrong with company. But needless to say, reason behind Facebook's rebranding is much more than im makeover. This is what Facebook's new branding looks like:

Facebook wants more people to kw that it owns Instagram and WhatsApp

Yes, Facebook's leadership clearly wants more people to kw that y are t limited to Facebook and Messenger apps. Facebook also owns and operates quite a few or divisions such as WhatsApp, Instagram, Oculus, Portal, Calibra and Workplace. So obviously, Facebook wants more people to kw who is real boss behind all se or products, especially WhatsApp and Instagram.

"People should kw which companies make products y use. Our main services include Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. se apps and techlogies have shared infrastructure for years and teams behind m frequently work toger," said Antonio Lucio, Chief Marketing Officer at Facebook.

As you can see, Facebook becomes FACEBOOK as capitalisation of letters takes place. GIF above shows new Facebook logo in different colour combinations. Hence, when new logo makes its way into or products like, let's say Instagram or WhatsApp, Facebook's new branding will adapt to that app's branding as well.

changes will be visible on Instagram and WhatsApp listings on both Apple's App Store and Google's Play Store. Facebook is expected to implement se changes to WhatsApp and Instagram 'over coming weeks.' Meanwhile, Oculus branding already has 'from Facebook' mention.

New company website

'Facebook' as a parent organisation will also have a new website with new logo. Facebook has played it safe by t touching or replacing current branding on Facebook as social media platform (app and website) Usually when such big decisions expect users to adapt to changes, things don't go well, furr leading to a severe backlash from users.

Privacy vision

This could very well be a part of Facebook CEO Mark Zuckerberg's privacy vision and plans to merge WhatsApp, Instagram and Facebook in future. But so far, WhatsApp and Instagram's independent identity has worked in Facebook's favour, especially since many youngsters have fled Facebook in favour of or youth-centric platforms such as TikTok, Snapchat and Instagram.