Published 17:28 IST, January 13th 2020

This 'koala challenge' is raising funds to fight Australia bushfire crisis

Amid the devastating bushfires in Australia, a fitness beverage company has come up with 'Koala Challenge' to raise funds for people, wildlife and firefighters.

Reported by: Sounak Mitra
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Amid devastating bushfires in Australia, a fitness bever company has come up with 'Koala Challenge' to raise funds for people, wildlife and firefighters. People are urged to hang upside-down from a workout bench and post videos of challenge on social media. bever company FITAID vowed that for each video it will donate $5.  Koala Challenge needs a person lie flat on top of a workout bench and n move entire body to hang from underside bench without touching ground.

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Challenge surfaces on social media

challenge has surfaced on social media platform with users uploing ir videos. James Newbury, rewned Australian athlete has also uploed a video of him performing challenge on his Instagram handle. James post has mand to garner over 78, 000 views and has received over 100 comments. 

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'Koalas of NYC' raises $3000

Koalas of NYC, a fundraising campaign to save wildlife in Australia has collected over $3,000. As a part of campaign plush koalas, were hung on trees, telephone poles and or structures across New York City on Friday. Along with stuffed koalas, re are tags that re, “1 billion of world’s unique animals population has died in Australian bushfires.” signposts also have a scannable code for people who wish to make donations. 

idea to place toys and urge people to help wildlife first came from big apple outpost of Australian ncy 'Cummins&Partners'. Dianne Villvieja, who is ncy’s operation manr said that ir team in US were absolutely devastated and wanted to help in some way which les to idea. A fundraising p was also set up by ncy which said that donations will go to NSW Wildlife Information Rescue and Education Service.

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17:28 IST, January 13th 2020